OUR BRIEF
To celebrate the launch of the latest Sofas & Stuff fabric designs in partnership with the RHS, Fox Collective was tasked with planning and executing a series of activations including an influencer event. The brief was to shine a spotlight on the new fabric designs in an interactive and engaging way that tied in with the wider RHS campaign and Sofas & Stuff brand identity.
our approach
To create an engaging and unique moment for influencers, we planned and executed an event held in the Sofas & Stuff King’s Road showroom during Chelsea Flower Show week. The event consisted of a beautiful botanical afternoon tea as well as a botanical clay tile making workshop run by Wattle & Daub. Guests were also invited to take a closer look at the new fabric designs as well as those from previous RHS collections.
THE event
The event consisted of a beautiful botanical afternoon tea provided by Olive & Pickle as well as a botanical clay tile making workshop run by Wattle & Daub. Guests were also invited to take a closer look at the new fabric designs as well as those from previous RHS collections.
Highlights included:
- An introduction to the event and the new RHS designs.
- A beautiful afternoon tea featuring botanical elements such as edible flowers.
- A botanical clay tile making workshop designed to bring florals to the fore and tie in seamlessly with the RHS fabric designs.
To extend the experience beyond the event, each guest received a gift bag to take home which included a notebook lined in Sofas & Stuff RHS fabric, a Millie Proust seed packet and a Bramley hand cream to keep the conversation going and reinforce key brand messages.
THE RESULT
The event was attended by 13 interior design and lifestyle influencers.
19 pieces of social coverage were achieved across 11 different attendee Instagram accounts.
Content created and posted reached a total of approximately 2 million.
Looking to create brand moments like this? Get in touch.
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