Colorsport, a heritage name known for performance-led brow and lash staples, partnered with Fox Collective to reimagine its brand from the ground up. The goal? To make performance beauty mean something to a new generation of consumers without losing the trust built over decades.
Enter: HI PERFORMANCE — the bold, future-facing campaign developed by Fox Collective as the foundation for Colorsport’s SS25 evolution. Anchored in real efficacy and elevated by sleek, lifestyle-led visuals, the new campaign is a confident step into the mainstream conversation around longwear, low-effort beauty.
The refresh isn’t just skin deep. With a tone of voice that’s more inclusive, modern, and active, the rebrand makes room for a wider audience, from gym-goers to beauty minimalists, all while retaining the expert edge that has defined Colorsport for over 30 years.
Rolling out now across digital touchpoints, the new look and feel is already turning heads. From product storytelling that centres on real-life performance (waterproof, sweat-proof, life-proof) to hero assets that strip back the fuss and put function front and centre, this isn’t just a new campaign- it’s a new era.
Fox Collective’s art direction leans into simplicity with impact: high-gloss finishes, clean lines, and an unapologetically aspirational aesthetic that still feels accessible. The result is a brand identity that’s both recognisable and refreshed. Proof that evolution doesn’t mean erasing the past, just reframing it.
With further rollouts, influencer partnerships, and potential retail activations on the horizon, Colorsport’s next chapter is already well underway. And if early momentum is anything to go by, the message is landing loud and clear:
Say hi to performance. Say hi to the future of beauty.
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