OUR BRIEF
On Wednesday 24th January, Fox Collective were commissioned by our beauty client, injectable treatment brand Profhilo® to host their first consumer-focused PR event for key UK media. Profhilo® landed in 2015 and took the European anti-ageing market by storm. The objective of the PR event was to re-position Profhilo® brand messaging, and guide guests to look ‘beyond the glow,’ tapping into the pursuit of skin health, and the ‘age well’ movement, among a new generation of Profhilo® patients.
our approach
The breakfast event was held at the iconic Beaumont Hotel in London, and reminded guests about the unrivalled uniqueness of Profhilo®. Fox Collective dressed the event space, welcomed guests, and introduced HA-Derma before handing over to the event host.
The session was led by Julie Scott, Profhilo® KOL, and unveiled new research (from IBSA) and UK insights (from practitioners) alongside a newsworthy press angle to inform and educate. The event commenced with an informal Q&A, where Frank Ward, National Sales Manager UK&I from HA-Derma, was on hand to answer technical, science-led questions.
Media guests left with luxury Profhilo® gift bags filled with at-home products, brand education documents, a floral bouquet, and a branded bottle of champagne from Verve Clicquot.
the result
We successfully secured top-tier press contributing to renowned publications such as British Vogue, TATLER, Red, Good Housekeeping, Prima, Woman&Home, Cosmopolitan, GLAMOUR, Marie Claire, HELLO!, and Country and Townhouse.
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