our brief
As long-standing partners of Joseph Joseph, Fox Collective was tasked with supporting the launch of their SS25 collection, with a particular focus on spotlighting the brand’s latest innovations in CleanTech™ and SinkTech™. Our objective was to drive awareness and engagement across both press and influencer audiences, showcasing the collection’s design-led functionality through carefully crafted experiences that delivered lasting brand impact.
OUR APPROACH
To connect with both media and influencer communities in a meaningful way, we curated two distinct but complementary events—each designed to tell the story of innovation, performance, and smart design at the heart of Joseph Joseph’s new collection.
The Press Event
Held at Joseph Joseph HQ, we welcomed a targeted group of lifestyle and interiors journalists for a hands-on preview of the SS25 collection. The event featured:
- An in-depth walkthrough of the new range, led by Joseph Joseph’s Category Manager
- The opportunity for one-to-one editorial conversations with Co-Founders Richard and Antony Joseph
- Beautifully curated gift bags, designed to reflect the brand’s considered, practical aesthetic
Following the event, each guest received a tailored press kit and follow-up materials to continue the conversation beyond the room.
The Influencer Event
To amplify consumer-facing awareness, we hosted an influencer breakfast at 1 Hotel Mayfair, inviting a group of content creators across lifestyle, interiors, and cleaning verticals—with a combined reach of 3.4M. Key highlights included:
- A welcome talk from Feng Shui expert Priya Sher, linking home organisation and wellbeing
- Product demonstrations with the CleanTech™ and SinkTech™ range
- Thoughtful touches including personalised notebooks, soap-dispensing brushes, and follow-up gifting to extend content creation beyond the event
The result was an elevated, on-brand experience that delivered organic content, product advocacy, and high-value engagement with a community aligned to Joseph Joseph’s ethos.
THE RESULT
Press
- High-quality media attendance from leading lifestyle and interiors titles
- Strong editorial interest and positive feedback post-event
- Ongoing brand conversations and product consideration for upcoming features
Influencer
- 38+ pieces of influencer content shared within days
- £30,000+ in estimated media value
- Strong brand storytelling and alignment with creators across cleaning, interiors, and lifestyle
- Combined influencer reach of 3.4M+
Together, both events reinforced Joseph Joseph’s position as an innovator in home care and organisation- delivering a 360° launch moment that felt both premium and purposeful.
Looking to launch your next product through content-rich, culturally aware PR experiences? Get in touch.
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