OUR BRIEF
Last month, we officially launched iS Clinical’s new Extra Strength Active Peel Brightening System and Flash Brightening Peel Treatment to key UK media, partners, and influencers. Our goal was to showcase the dual perspectives behind these innovative products, combining brand insights from iS Clinical’s Katie Hughes-Dawkins with clinical expertise from celebrity skin specialist Nilam Holmes.
We aimed to engage leading beauty and aesthetics media with a professional-first message, positioning the peel and treatment as both results-driven and suitable for professional use and editorial inclusion. The event also sought to demonstrate real-world client benefits through Nilam’s expert application and clinical experience.
our approach
Hosted in the elegant Belgravia room of The Lanesborough, London, the intimate breakfast setting was styled with iS Clinical’s signature brand colours and delicate floral accents, creating a refined and inviting atmosphere.
A select group of 20 senior editors, media representatives, key opinion leaders, and brand advocates gathered to hear directly from Katie and Nilam. Nilam shared her clinical insights and treatment expertise, providing a credible UK perspective that enriched the brand storytelling and connected with guests on a professional level.
The event featured an interactive Q&A session designed to foster open dialogue and education, allowing attendees to explore clinical relevance, media angles, and product performance in depth.
THE event
The launch generated over 50 pieces of high-quality social coverage within 48 hours, achieving a social reach of nearly 400,000 and 62 brand mentions. Coverage included senior editors from top titles such as Tatler, Red, Sheerluxe, Aesthetic Medicine, Journal of Aesthetic Nursing, and PBS.
Feedback was overwhelmingly positive, with influencers and industry insiders praising the event’s informative and welcoming nature:
- “It was so nice to see you and Nilam and learn more about the peel. Looking forward to trying the Flash Brightening Peel next!” Donna Bartoli, Influencer
- “Thank you so much for having me! I’m super excited to try.” Jamie Rockers, Influencer
- “It was such a beautiful event.” Antonia Mariconda, SIB
- “I can’t wait to try the new peel, it sounds amazing.” Adeola Gboyega, Sheerluxe
The event successfully strengthened relationships with skin-focused media, key opinion leaders, and partners, reinforcing iS Clinical’s reputation as an innovative and clinically credible skincare leader in the UK market.
Inspired to create standout brand moments? Let’s connect.
More Case Studies
