OUR BRIEF
To mark the beginning of London Fashion Week, we partnered with Hydrafacial to deliver a premium pop-up experience designed to showcase their latest innovation – the Hydralock HA Booster – while cementing Hydrafacial as the go-to skin prep treatment for models, VIPs, and influencers.
The objective was to position Hydrafacial as an essential part of the fashion week prep routine, offering targeted, glow-boosting treatments in an elevated setting and securing impactful social content from high-profile attendees.
OUR APPROACH
Held at Hydrafacial’s Marylebone flagship, the exclusive two-day ‘Glow & Go’ experience welcomed models, celebrities, and key tastemakers to indulge in bespoke treatments tailored for fashion week readiness.
Each guest received a signature Hydrafacial enhanced with Lip and Eye Perks, finishing with the powerful new Hydralock HA Booster – designed to deeply hydrate and lock in moisture for long-lasting luminosity.
Ahead of the event, guests received a thoughtfully curated PR mailer featuring a Hydralock HA Booster and branded headband to personalise their experience and build anticipation.
The experience extended beyond facial treatments, with pampering manicures by Navy Professional and tension-releasing neck and shoulder massages courtesy of SecretSpa, delivering a holistic pre-LFW moment of calm.
Nutrient-rich juices, glow-enhancing smoothies, and skin-loving snacks were served throughout the day, reinforcing Hydrafacial’s commitment to beauty from the inside out.
To prolong the glow beyond the event, attendees left with luxury goody bags containing:
- A £30 SecretSpa gift card
- An embroidered towel dressing gown
- Skincare from iS Clinical and Circadia
- Navy Professional hand care
the result
With guests including supermodels Erin O’Connor and Shanina Shaik, and VIPs such as Katherine Ryan and Rosie Jones, the pop-up generated standout buzz across social media, amassing a combined reach of over 3 million within 48 hours.
Guests praised the experience, highlighting the efficacy of the new booster and the elevated atmosphere:
“Feeling fashion week ready with radiant skin thanks to Hydrafacial’s new Hydralock HA Booster. I left absolutely glowing! They removed all the debris from my pores painlessly and maximised my glow. A great pre-fashion week treat.”
–Erin O’Connor, Model
The event successfully cemented Hydrafacial’s place at the heart of fashion week prep, strengthening relationships with key opinion leaders and positioning the brand as both innovative and indispensable in the beauty and aesthetics space.
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