For SS25, Fade Out Skincare enters a new era shaped by clarity, intention, and a deep understanding of what today’s beauty audience really wants from their skincare. At the centre of it all? Fahreen Laskar: influencer, creative voice, and now, the brand’s newly appointed beauty ambassador.
Fahreen brings more than a face to the campaign, she brings lived experience, credibility, and a fresh perspective on skin confidence. Her appointment reflects a conscious shift within Fade Out: towards visibility, inclusivity, and skincare storytelling that feels personal, not prescribed.
The SS25 campaign, art directed by Fox Collective, introduces a fresher, more contemporary aesthetic to mark this next chapter. It amplifies Fade Out’s credentials as a results-driven skincare brand with decades of expertise, now reframed for a new generation of beauty consumers.
With a campaign set to roll out across digital, print, and retail touchpoints, Fahreen leads a season that redefines what ‘Fade Out’ really means. Not disappearance – but transformation. Expect hero products in the spotlight, smart content strategy, and a renewed visual language that puts real skin first.
SS25 is about more than just skincare. It’s a statement – and Fahreen is the perfect one to make it.
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