OUR BRIEF
As trusted creative partners of Bathroom Brands Group, Fox Collective was tasked to support the launch of the Design House. Created to inspire creativity and collaboration, the Design House is a hub of innovation where ideas, designs, and collaboration flourish. Their in-house design team are now able to show the design journey of the products to the A&D community in a much more authentic way and it’s a step forward in strengthening the narrative between Bathroom Brands Group and designers, positioning them as a design-led manufacturer of premium bathroom products.
The brief was to drive awareness and engagement across press and influencer audiences by showcasing the brand’s design-led functionality through immersive storytelling.
our approach
To engage media and influencer communities in a meaningful and memorable way, we curated an exclusive event that brought the Design House to life, placing its vision and people at the forefront.
THE event
The event consisted of a beautiful botanical afternoon tea provided by Olive & Pickle as well as a botanical Hosted at the Bathroom Brands Group headquarters, the event welcomed a group of top-tier interiors journalists and influencers for an intimate preview of the Design House. Highlights included:
- A presentation and guided tour by Jorge Hernandez, Head of Product Design at Bathroom Brands Group, offering insights into the design journeys behind key Crosswater collections.
- A thought-provoking conversation between Jorge Hernandez and interior designer Tola Ojuolape, introducing the Design House concept, followed by an engaging Q&A where they discussed the inspiration behind the space and it’s purpose.
- Thoughtfully curated gift bags, echoing the creative, design-forward essence of the event.
To extend the experience beyond the event, each guest received a personalised press kit and follow-up materials, designed to keep the conversation going and reinforce key brand messages.
THE RESULT
Attendance by influencers and prominent media representatives from leading interior and lifestyle publications.
Strong editorial interest and positive feedback.
Continued brand dialogue and product consideration for future features.
Your brand deserves moments like this. Let’s talk.
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