In October 2023, we worked with Bramley, Lily and Lionel, and the Beckford Group to unveil the Bramley for Lily and Lionel Sleepover collection – a carefully curated edit of Bramley’s favourite home and wellness products created in partnership with womenswear label, Lily and Lionel.
We hosted a sleepover at The Bath Arms, Wiltshire, with a handful of our favourite lifestyle influencers to celebrate the launch. Guests travelled from afar to spend the night in the heart of the Wiltshire countryside – just outside Longleat forest – for an evening of relaxing activities, delicious food, and restorative sleep.
Guest’s rooms were dressed in the new Sleepover collection, including Lily and Lionel’s best-selling sleepwear, washbags, and eye masks, and Bramley’s favourite home and wellness products – as well as outfits from Lily and Lionel’s ready-to-wear collection.
Bramley Founder, Chloë Luxton, hosted an intimate flower-pressing workshop, inspired by the Pressed Floral print that features throughout the collection, followed by a delicious three-course dinner and drinks, courtesy of the Bath Arms.
“I am really thrilled to have been part of the experience… you absolutely outdid yourselves. It was one of the prettiest events I’ve attended, and the products were wonderfully presented”.
-Lucy Mantle @hercountryliving
THE RESULT
The event showcased the power of authentic activations and brand partnerships. 10 fashion, interior, and lifestyle influencers attended – @hercountryliving, @madeleineolivia, @mrsjessdaines, and @ruthcrilly to name a few – resulting in over 60 social placements with a combined reach of over 1 million.