In October 2023, we had the pleasure of working with Lust Home to host their first-ever press event. Since its launch in 2021, Lust Home has grown in the world of interiors, making its presence known as a wallpaper brand for those who love bold, bright and unique interiors.
To celebrate their new 2024 collection, a group of key interior press were invited for an evening of full Lust Home immersion at The Hoxton, Southwark. Guests enjoyed an hour of craft sessions with flowers supplied by The Happy Blossoms, and a colour-your-own wallpaper station featuring the brand’s new designs.
Lust Home’s Head of Brand Chelsea Clark, and Head of Creative Amy Holton gave a short insight into the upcoming year and collection preview. Guests were then treated to a three-course meal and unlimited cocktails, surrounded by a retro-themed tablescape created using Lust Home’s wallpaper, and 70s-style table accessories.
‘So inspirational. Lovely Products and a gorgeous goody bag!’
-Irina Iacob (Kitchens, Bedrooms & Bathrooms)
THE RESULT
19 members of interiors press attended, representing key titles such as Good Housekeeping, Ideal Home, Stylist, and Livingetc. The outcome was the successful securing of over 15 key placement features. Lust Home concluded 2023 with a notable achievement of 525 pieces of coverage, resulting in a substantial impact of 33.8 million.
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