Our beauty PR client and curly hair experts Boucleme have once again added a whole new definition to spring season with their latest innovation: Flexible Hold Hairspray.
Designed especially for curls, coils, and waves that lose their mojo throughout the day, the new Flexible Hold Spray from Bouclème preserves styles with a flexible medium-to-strong hold, for lasting curl definition. Water-based, anti-static, and alcohol-free, the hairspray has been carefully formulated with 92% naturally derived, vegan ingredients, making it not only fantastic for curls, but kind for the planet too. Whilst it holds hair in place, it simultaneously works to support hair health, as it hydrates, strengthens, and repairs all curl types.
Infused with hydrating Aloe Vera, Flexible Hold Hairspray leaves curls nourished and strong, whilst Erythritol and D-Panthenol conditions, restores, and seals fragile hair cuticles into their original structure, for frizz free definition. Added Vegetable Protein helps to repair split ends, and leaves hair silky and soft – all with no sticky residue.
“It’s taken almost a decade to perfect the formula of our first hairspray in the Bouclème portfolio. We wanted to get the formulation exactly right for our curly haired community – and to offer a finishing product that not only holds curls in place all day, but boosts the health of curly hair, too.”
Michele Scott-Lynch, founder of Bouclème
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