Synonymous with clever design and masterful functionality – Joseph Joseph has been disrupting the status quo with problem-solving household innovations and game-changing kitchenware for years. From time-saving gadgets to ergonomic preparation tools, the brand has become a household name for its failsafe, stylish solutions. Now, in a milestone juncture for the brand, Joseph Joseph has launched its first cookware collection aptly named Space.

Five years in the making, Space was created for cooks, and made for storage. The professional quality range features SwingLock™ technology, a fail-safe mechanism that allows the pan’s ergonomically designed stainless-steel handles to fold in. The result? A precision-engineered range of pans designed for performance from stove to storage, saving up to 50% more space than standard cookware.

Space embodies the Joseph Joseph DNA of intelligent design – products that are distinctive and brilliantly useful, built to last and thorough to the last detail. Professional quality with outstanding performance credentials, the durable, heavy gauge aluminium body is designed with a non-toxic, non-stick ceramic coating. Finished in premium Midnight Blue, the new era of cookware spans an array of pans with exclusive multi-piece sets available for an entire kitchen evolution.

To celebrate the new category, we are collaborating with the talented team at Joseph Joseph on a comprehensive digital-first strategy that amplifies the impeccable functionality and design of the new collection through strategic, experiential activations.

We’re honoured to be part of this landmark launch for the brand and can’t wait to see the efforts of both teams unfold over the next couple of months. Stay tuned.

Discover the Space collection now at