Biotechnological peptides, epigenetic ingredients and organic plant extracts… Swiss skincare brand Meder Beauty Science is a skincare junkies’ dream. Developed to offer a no-nonsense, scientific vision of pain-free beauty, founder Dr Tiina Meder approached us to help raise the profile of her eponymous brand.

Skincare is a saturated industry and consumers are increasingly cynical of the next miracle ingredient or 10-step regime. No wonder 72% of women we surveyed were baffled about what product to use. But what if you could simply ask a doctor?

Our ‘ask the derm’ campaign focused on Dr Meder’s professional credentials alongside her patient-centred communication style. Studies show that when it comes to health and beauty matters, women largely prefer seeing women, seeking advice from people with professional experience alongside personal familiarity.

From ‘meet the expert’ events and guest columnist opportunities to academic submissions and expert commentary, we’ve leveraged Dr Meder’s knowledge to grow recognition for her and her brand, driving new sales and helping open new accounts.

Services used:

  • Media relations
  • Influencer marketing
  • Event management
  • Content creation

Want to know more?

Give us a call to discuss your ambitions and find out how we could elevate your brand.