Lift the lid on any Antipodes product and you’ll experience pure, organic New Zealand nature. When the natural skincare pioneers asked us to help launch Blessing, their new anti-pollution serum, we put our skintellectual hats on and headed to the country’s forest ecosystem for some (virtual) inspiration.

Armed with research that links toxic air with premature skin ageing, we devised a beauty PR campaign to prove that the company’s organic, vegan-friendly formulations can protect our complexions from rising urban pollution levels.

The campaign kicked off with a forest themed dinner in sustainable restaurant, Spring, complete with a skin-boosting menu overseen by resident antipodean chef, Skye Gyngell. Samples were hand delivered to key press in handmade terrariums, an influencer campaign was coordinated with our global PR colleagues, and industry 1-2-1s were undertaken with key retailers. The result? UK sales rocketed, a #blessing trend started and offline reviews built a groundswell of anti-pollution positivity.

Services used:

  • Event management
  • Media relations
  • Influencer marketing

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