Earlier this month, we worked with the Joseph Joseph team to host their very first influencer event, celebrating the launch of their Space cookware collection.
Joseph Joseph’s first cookware collection, Space was created for cooks, and made for storage. The professional quality range features SwingLock™ technology, a fail-safe mechanism that allows the pans ergonomically designed stainless-steel handles to fold in, saving up to 50% more space than standard cookware.
Attendees were treated to an exclusive breakfast before opening hours at the Harrod’s Linley Kitchen, which was taken over by Joseph Joseph for the month of May.
After an introduction to the cookware range by Richard Joseph, chef Sertaç Dirik began a live demonstration, showcasing the pans to cook some of his favourite authentic Turkish breakfast dishes. Guests were given a chance to mingle and chat with Richard and Antony, whilst trying the delicious dishes.
Everyone was then sent away with their own set of pans to try out at home!
Please pass on my thanks to Richard and Antony —was lovely to chat to them and inspiring to hear them speak about the development of Space. Exciting times for Joseph Joseph!”
–@alexinaanatole
THE RESULT
Fifteen lifestyle and food-based influencers attended the breakfast event, resulting in social coverage with a combined reach of over 3 million during the launch week.
