We had the pleasure of hosting our fashion PR client DuoBoots, first ever press and influencer mid-week retreat in October 2023. DuoBoots are the worlds most inclusive boot brand, offering a selection of knee high boots in eight different calf sizes. The brand have been helping women worldwide find their perfect fit for almost 50 years, and their AW24 media event was a true celebration of this.
Celebrating DuoBoots’ inclusivity, key fashion journalists and top-tier influencers were invited for a relaxing and immersive overnight stay at the 5* Chewton Glen Hotel in the New Forest. Guests received a pair of DuoBoots boots in their rooms to wear throughout their stay.
Invitees enjoyed relaxing Brush & bubbles workshop, creating nature-inspired prints and a model clay workshop, before being treated to private drinks and dinner. Marketing Manager, Zara Thacker, re-introduced the brand, and reinforced the brand key USP, ‘boots for all women’.
The following day, guests were invited to explore the grounds, taking pictures of their DuoBoots styles in an outdoor setting. They then enjoyed a relaxing Sound Bath healing experience, held in a private studio within the hotel’s spa.
“Thank you so much for an incredible night away at Chewton Glen. I loved meeting the girls from DuoBoots and hearing the brands’ story”.
-Lily Russo-Bah: WhoWhatWear
THE RESULT
Seven members of press and fashion influencers attended representing key titles such as WhoWhatWear, You Magazine, Hello! Fashion Monthly, Cosmopolitan, and ES Magazine.
We successfully secured 13 key placement features across print, online and social as a direct result of this event, with an impact of 780K.
