A lot of life happens on a sofa. It’s why The Lounge Co. – a new brand from the makers of Parker Knoll and G Plan – approached us to tell their new furniture story.

We fell in love at first sit and developed a digital launch campaign designed to get the attention of key interior editors, stylists and lifestyle influencers. But this was about more than just sitting pretty (although 20,000 style and fabric combinations was a good start).

Our campaign leveraged the brand’s omni-channel strategy, inspiring customers to choose British-made craftmanship and support one of 20 high-street ‘galleries’ – a series of showrooms developed in collaboration with independent furniture retailers. Styling tips, videos, fabric configurators, swatch masterclasses, VIP mood boards and behind the scenes content helped customers get comfy with the new name in lounging.

Services used:

  • Influencer marketing
  • Media relations
  • Content creation

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