A new collection. A refreshed brand. A change in direction… On the cusp of a market repositioning, bridal footwear experts Rainbow Club needed a new look book to inspire a new generation of customers. Fox Collective had a stylish solution.
Eschewing the one-fits-all ‘bride next door’ photoshoot, we reviewed customer insights and market data to develop a series of bridal fashion PR campaigns for Rainbow Club to roll out across all customer comms channels. Themes such as ‘boutique unboxing’, ‘city bride’ and ‘colour crush’ moved the brand from classic to chic via our little black book of industry contacts… models, styling, makeup and one of the best photographers we know, alongside art direction from the Fox Collective senior team.
Post production, our designers dialled up the brand, adorning it with aspirational new images and a more confident tone of voice. A much-loved high-street label is imbued with a new spirit of modernity.
Services used:
- Creative consultancy
- Art direction
- Content creation
- Copywriting
- Design
Kind Words…
Colleagues before suppliers, Fox Collective’s results are borne out of industry knowledge and insights rather than a brush-stroke PR approach. By understanding the nuisances of our product and positioning, they’ve helped us evolve our brand and attract a new generation of customers
Richard Marsh | Managing Director | Rainbow Club
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