OUR BRIEF
Earlier this month, we partnered with Fade Out Skincare to host their first influencer event, celebrating Eid al-Fitr. Alongside beauty ambassador Fahreen Laskar, we helped to create an exclusive, culturally resonant influencer event. The aim was to strengthen Fade Out’s connection with its Muslim audience, spotlight its skincare range during a key beauty season, and foster genuine engagement within a like-minded community.
Recognising Eid as a time of self-reflection, renewal, and celebration, our team curated a boutique afternoon tea that fused beauty, tradition, and self-care. We selected 12 UK-based Muslim beauty and lifestyle influencers to attend an intimate experience centred on community connection and skincare education.
With a focus on inclusive beauty PR, our concept was anchored in storytelling, authenticity, and attention to detail- leveraging both physical and digital touchpoints to deliver long-lasting brand impact.
our approach
Hosted in the elegant surroundings of The Greenhouses in London, the event space was transformed with subtle yet impactful Eid-inspired styling. Candles, personalised name cards, Eid cookies, and spring-themed accents created a warm, festive ambience. A palette that echoed Fade Out’s branding helped tie together the aesthetic, creating a harmonious visual experience ideal for organic content creation.
At the heart of the event was Fahreen’s curated skincare ritual-“Fahreen’s Edit”-a bespoke selection of Fade Out’s hero products designed to tackle common post-Ramadan skin concerns such as dryness, dullness, and fatigue.
Fahreen hosted a guided mini masterclass, walking guests through the products and offering personal skincare insights tailored to the Ramadan-to-Eid transition.
Each attendee received a customised skincare gift box, featuring Fahreen’s Edit and accompanied by premium skincare tools- encouraging immediate trial and deeper brand alignment.
The experience was further elevated by a halal-friendly afternoon tea, complete with both savoury and sweet delights, and a live henna activation by the talented Nissa (@fusionfashionista), who created botanical-inspired designs for each guest.
THE RESULT
The event generated strong organic social reach, with attendees sharing heartfelt reflections and content that captured both the aesthetic and emotional resonance of the afternoon. Themes of sisterhood, self-care, and cultural celebration were central to the online narrative, aligning perfectly with Fade Out’s inclusive brand values.
Results:
Strengthened ties with the Muslim beauty community in an authentic, experience-led format
Over 60 pieces of high-quality social content within 48 hours
100% positive sentiment across influencer feedback
Fade Out’s web traffic increased by 48% in the 5 days following the event, with ‘Fahreen’s Edit’ seeing the most interest.
This activation marks a pivotal moment in Fade Out Skincare’s commitment to celebrating diversity within beauty. By creating space for culturally meaningful moments, we successfully positioned the brand not only as a skincare authority but also as an advocate for inclusive representation and thoughtful engagement.
The Fade Out x Fahreen Laskar Afternoon Tea is a testament to the power of influencer marketing, culturally conscious event planning, and purpose-driven PR.
Looking to create culturally relevant brand moments like this? Get in touch.
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